Fall 2007 PR Materials
On this page we've gathered together the materials that comprise the AskAway PR Kit to be used as part of a total kit to help AskAway libraries promote the virtual reference service to their patrons.
Freebies
Each of the paying library entities in the AskAway consortium gets one kit of items to use in their PR efforts. Library systems count as 2 library entities and recieved 2 kits. Additional promotional items can be ordered and paid for yourself from the suppliers listed below. Kits were sent to the Administrators as listed on the AskAway Coverage page. AskAway branded Kit contents include:
An AskAway poster
Bookmarks
Magnets, business card size
Pencils
Press Releases and Success Stories
Here are 2 Press Releases, one short article and 2 success stories all ready to have you fill in your specific library details and then distribute to your local media.
Fall 2007 Press Release 1_final.doc
Graphic files
AskAway posters, download and print yourself or order and purchase printed versions:
AskAway Posters, or any other posters you want printed here is the place that will print them:
http://www.librariesmatter.com/posters/
This is the Library Matters website from the Alliance library system in East Peoria, IL. The prices are quite reasonable and the web site extremely easy to use. If a larger order is desired contact Mark Beatty and we will put together a group order. There will be a separate section on their web site specifically for AskAway posters in the near future.
AskAway desktop wallpaper and screen savers with installation instructions: http://www.winnefox.org/ask/wallpaper.html
PR materials available for order, contact Mark Beatty at WiLS for details:
Bookmark (.pdf): (created by Wisconsin Indianhead Technical College)
The Winnefox Library System has generously agreed to print bookmarks for $8.00 per 100. If you would like to order bookmarks, please email Renee Miller
AskAway Refrigerator Magnet artwork 
magnet.pdf
AskAway promotional items including the magnets and pencils are available from Janway at 5% off of list price. See their AskAway promotional page for more information and to order
Signage ideas
Holiday Flyer (Thanksgiving) to remind patrons they can get reference service even when the library is closed for the holiday
Door signage during holidays and regular closings example, put in your own wording and URLs:
The building will be closed July 4/Thanksgiving/New Years/etc.,
But we're still open online!
For librarian assistance 24/7/365, click on the "Ask A Librarian Live Online" link at:
Links to AskAway
Bill Pardue, Virtual Services Librarian at Arlington Heights Memorial Library in Illinois has put together a terrific guide to where and how to place links to your virtual reference service where your patrons will find and use them. All his information is on the wiki Patron Pages. Follow this link:
http://askaway.pbwiki.com/Patron-Pages#WheretoPlaceYourLinks
MySpace and Facebook:
MySpace page and Facebook page for AskAway, created & maintained by Mark Beatty & Joy Schwarz (Winnefox Library System). If you or your library has a MySpace or Facebookbpage, send us a friend request! Anyone wanting to help edit and maintain activity on these pages please email Mark. The Facebook page in particular has just been started and therefore could use a lot of help.
AskAway Logos & Buttons:
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(From Indianhead Fed. Lib.Sys)
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Model PR ideas
Renee Ponzio, chair of the AskAway PR committee has put together a nice guideline document for starting a basic PR program
P.R. model ideas.doc - Draft
Grants
Take the information from this document and use it as a starter list here your ideas for grants, other granting authorities we could use, the grant scope and other possiblies.
AskAway Week
Our next AskAway promotional week is targeted for September 2008. Use this space for your promotional ideas and approaches. List them here and don't be shy to steal other ideas.
Please post your update materials to this wiki page. Contact Mark to volunteer for not covered materials or to suggest additional materials not listed.
page design by Mark Beatty (WiLS), 2007
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